How We Work With The Startups And Scale-ups We Back
WHO WE BACK
The right fit matters more than the right pitch
We look for founders who've already done the hard work of finding product-market fit and are now facing a different kind of challenge: building the systems, teams, and commercial infrastructure that turn early traction into sustainable growth.
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Retail-tech and fintech, with a focus on the Nordics and European expansion
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€1M to €5M, with clear momentum
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Minority stakes with active strategic involvement
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12 to 36 months to institutional-grade readiness
We're not passive investors. We join the businesses we back as part of the management team and board of directors, which means we need founders who want that level of involvement and are ready to move quickly when opportunities appear.
THE PARTNERSHIP
Meeting companies where they are
Not every business needs the same thing. Some are still working out the fundamentals of how they'll scale. Others have the clarity and are ready to execute. We've structured our approach to meet founders at either point.
Stage 1
Foundation and Readiness
For companies with strong products that need to validate their commercial model, install operational frameworks, and build the data integrity that institutional investors expect to see.
The goal is to move from early-stage uncertainty to the kind of structure that can absorb capital and scale predictably.
Typical duration: 6 to 12 months
Stage 2
Scale and Value Creation
For companies with strong products that need to validate their commercial model, install operational frameworks, and build the data integrity that institutional investors expect to see.
The goal is to move from early-stage uncertainty to the kind of structure that can absorb capital and scale predictably.
Typical duration: 6 to 12 months
Most of our work happens in Stage 2, but we've found that some of the best companies benefit from a shorter engagement first to get the foundations right.
THE PLAYBOOK
A structured path through the hardest phase of growth
For companies in Stage 2, we follow a three-phase approach that we've refined across hundreds of transformations. It's not a rigid framework imposed from outside. It's a way of working that adapts to each company while maintaining the discipline that makes growth predictable.
Phase 1: Diagnostic and De-Risking
The first 100 days
Before we can help you grow, we need to understand what's working, what isn't, and where the risks are hiding. This phase is about building a clear picture of the business across commercial, financial, and product functions.
We run an operational audit, implement the core metrics that matter, and identify the gaps that could slow you down or create problems later. By the end of this phase, you have a stable foundation and a clear view of what needs to happen next.
Phase 2: Execution and Scaling
Building the engine
This is where the work happens. We focus on commercial growth, refining your go-to-market strategy, improving margins, and building the infrastructure for international expansion where it makes sense.
The goal is to translate capital into efficient, sustainable scaling. We're in the business with you during this phase, working alongside your team to implement the changes that drive results.
Phase 3: Value Creation and Exit Readiness
Preparing for what comes next
Growth is only valuable if it's sustainable and transferable. In this final phase, we focus on refining operational data, preparing investor-ready documentation, and ensuring the business can run without us.
We hand over a structured, predictable operation to your internal leadership. Whether you're raising your next round or positioning for acquisition, the business is ready to stand on its own and command the valuation it deserves.
WHAT THIS LOOKS LIKE
How we stay involved
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We're not here to advise from the sidelines. We put capital in alongside our time, so our incentives are aligned with yours
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Partners join as part of the management team and board of directors
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We structure our involvement so everyone benefits when the company succeeds
We're selective, and we think you should be too
If you're building a retail-tech or fintech business with real traction and ambitions that require more than capital, we'd like to hear from you.