Peter has spent over 35 years building and scaling businesses across retail technology and software. As CEO of Extenda Retail, he led the acquisition and integration of Visma's retail software division. At Visma Retail, he grew the division from 200 employees to 750 and from SEK 250 million to SEK 1.2 billion in turnover over a decade. Earlier, he turned around Axlon Group from an SEK 8 million loss to profit.